Pinzon by Amazon
Photo art director for AmazonBasics and Pinzon by Amazon, Amazon's private label hardlines brands. Beyond high-volume photo-art direction, working with these private label brands has required diverse creative deliverables, such as new packaging designs for AmazonBasics and Pinzon in 2016, identity design for Pinzon, style guide development, and overseeing production designers for high-volume graphics.
Photo Art Direction
Photo art director for all AmazonBasics and Pinzon A+ content. Serving Basics requires both efficiency and creative range; I art direct 12, monthly shoots per year with product types spanning 22 categories, with shoots including on-figure, animal talent, on-location, and studio product photography.